The Quest for Business Metrics
I had a conversation with a prospective customer recently, which gave me some keen insight into the future of monitoring and management. They mentioned that 50% of their customers who signed up for service were rolling off it within 6 months. The concept of churn is nothing new, but they indicated that if they could reduce churn by 50%, it would double their profits. As they put it, they need to monitor their new customers’ service quality and create historical trends for comparison purposes. The problem was that it was a lot of data (trillions of data points daily) and totally disparate (different formats, different sources, different timestamps, etc). Traditional BIA (Business Intelligence Analysis) tools could do the reporting and could handle the scale, but the data needed to be processed before BIA could work.
Monolith has a solution for their problem called normalization. We can process the data real-time and not only store the data, but provide the BIA capabilities and do thresholding/notifications. These notifications can then be correlated based upon business rules (same location, voice gateway, etc) to catch business impact. Historical trending is a good idea, but being proactive should be the goal.
Business Impact Analysis is a powerful capability for services providers, and I believe that’s where the future lies in our industry. One day it will become the standard…
I invite you to take a look at how Monolith approaches normalization and enrichment/correlation. We have written a white paper and data sheets on them.
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enrichment, correlation, dashboards, normalization, BIA, thresholding, business intelligence analysis, network monitoring, network management
